Karthik Shashidhar

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This phenomenon echoes a principle seen in linguistics: languages of small Indigenous populations develop more complicated grammars and more difficult sounds than widely spoken tongues. When subcultures are small cults, the most dedicated members receive more status than hangers-on, which incentivizes the core members to indulge in even more extreme practices with higher signaling costs.
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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