Karthik Shashidhar

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Bernard Arnault, chairman and CEO of the LVMH luxury conglomerate, would not be one of the world’s wealthiest people if the company stuck to selling Louis Vuitton trunks and Moët & Chandon champagne only to the top 1 percent. LVMH invested in the DFS network of duty-free stores in airports and shopping malls around the world, which make luxury goods more accessible and affordable.
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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