Karthik Shashidhar

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Marley eventually took up its credo, and as his music spread around the world in the 1970s, so did the conventions of Rastafarianism—from dreadlocks, now known as “locs,” as a fashionable hairstyle to calling marijuana “ganja.”
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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