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Human beings don’t deal well with rejection. Back when our ancestors were hunters and gatherers, being ostracized from a tribe was akin to a death sentence. For that reason, rejection is experienced by human beings as being incredibly painful. Studies using functional MRI have shown the same areas of the brain become activated both during rejection and during real physical pain.
narcissistic personality disorder—the characteristics of this diagnosis include a long-term pattern of exaggerated feelings of self-importance, cravings for admiration, and impaired empathy.
From a social psychological standpoint, traditional gender roles are often internalized for men. They feel obligated to make decisions and take control while women follow. By setting a precedent such as paying for a meal on a first date, the man is establishing himself as the dominant leader in the relationship and relegates the woman to the passive role.

