it seems telling that this meaning of the word ‘beauty’ signifies something so profoundly ugly—plastic counters in expensive department stores, discount pharmacies, artificial perfumes, eyelash extensions, jars of ‘product’. Having thought about it just now, I think the beauty industry is responsible for some of the worst ugliness we see around us in our visual environment, and the worst, most false aesthetic ideal, which is the ideal of consumerism.
