The atomised worker with no commitment to any place or person is the worker best able to respond quickly to the demands of the market. This ideal liberal subject can move to wherever the jobs are because she has no connection to anywhere in particular; she can do whatever labour is asked of her without any moral objection derived from faith or tradition; and, without a spouse or family to attend to, she never needs to demand rest days or a flexible schedule. And then, with the money earned from this rootless labour, she is able to buy consumables that will soothe any feelings of unhappiness,
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