Over three studies, researchers found that better goal authenticity contributed to better goal achievement. When people chose goals that reflected their true selves, not their public selves, they were more likely to follow through. Those who failed often chose goals that were imposed on them by a parent, coach, or society in general. For those who were successful, goals came from within, reflecting who they were and what they cared about. A high degree of self-knowledge is what allowed these individuals to see clearly.
