researchers Lauren Leotti, Sheena Iyengar, and Kevin Ochsner hammer home the importance of the need for control. In their conclusion, they state, “The evidence suggests the desire to exercise control, and thus, the desire to make choices, is paramount for survival.” They go on to summarize their findings: “The desire for control is not something we acquire through learning, but rather, is innate, and thus likely biologically motivated. We are born to choose.” We have a basic underlying need to have some semblance of control over whatever we’re tackling.
