Titles, pay, and perks should never be your main draw, but that doesn’t mean you should be cheap. Try to be reasonably flexible and structure compensation so it fits the individuals you’re hiring. Some people may prefer cash over equity and that should always be an option. But most of your team should get generous equity packages—they are owners of the idea, too, so they should also be owners of the company. You want your team to have a vested interest in your success so when things go wrong—and they definitely will—those people will stick with you.
