After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

by Tripp Mickle

The meeting provided Cook with a template for dealing with Trump in the future. Afterward, he called Trump directly by phone. He also went out of his way not to criticize or correct the president, including when Trump introduced him at a White House meeting as “Tim Apple.” When a reporter later asked why Trump had seemed to connect with Cook but not with other executives, Trump said, “He calls me and others don’t.”