In Britain, 1859 saw the publication of Self-Help by Samuel Smiles, the first book of its kind. Filled with inspiring case studies, it argued even players at the bottom of the game could move up with hard work and perseverance. Smiles began with a quote from philosopher John Stuart Mill: ‘The worth of a State, in the long run, is the worth of the individuals composing it.’ It was an instant bestseller.

