Both marketing and dope invite us to confuse pleasure with happiness or fulfillment. I came upon a YouTube video of a speech in which Dr. Robert Lustig contrasts pleasure and happiness. Pleasure, Lustig said, is fleeting; happiness is long-lived. Pleasure comes from taking or getting; happiness comes from giving. Pleasure is achieved alone; happiness with others. Pleasure comes from substances or things; happiness does not. Pleasure releases dopamine in our brains, the constant search for more; happiness releases serotonin, producing feelings of contentment, an end to consumption. All of which
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