Muilenburg was pictured leading from the front, sitting in the cockpit with pilots testing the latest software upgrades on the MAX. Wearing a pressed blue Oxford shirt on the factory floor, he said, “We own it” in a recorded video. He repeated the message a week later, in Dallas, at the George W. Bush Presidential Center forum on leadership. “That’s what we do at Boeing: We own it. As our veterans know so well, how you respond to a tough situation will make all the difference to your organization and your country.”
