Abhay Singh

70%
Flag icon
The biggest concern when updating a site is that search engines will no longer be able to find the old pages where they used to be and also have a hard time finding the new pages. This will have a double impact of lost visibility on old pages and not recovering that visibility on new pages. Therefore, the goal in any update is to maintain the structure of the old and nimbly pass users and crawlers on to the new.
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
Rate this book
Clear rating
Open Preview