Ramya Raghavan Nambiar

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Every truly innovative high-tech product starts out as a fad—something with no known market value or purpose but with “great properties” that generate a lot of enthusiasm within an “in crowd.” That’s the early market. Then comes a period during which the rest of the world watches to see if anything can be made of this; that is
Ramya Raghavan Nambiar
Gyan
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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