That rogue strand has been featuring heavily on my Instastories this week (‘Argh! I can’t do a thing with it! Anyone else have one stubborn piece of hair with a mind of its own?!’). I now have a spare room full of lotions and potions to help plaster it down – as well as ten thousand pounds from Pantene, whose new product will prove to be the solution to my hair woes. When you make such a big deal out of only ever flogging products you actually use, you have to create ever more elaborate scenarios in which they’re necessary.
