James Aitchison

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The time-honored method to head off a line of reasoning before it arrives at an unwanted destination is to derail the reasoner by brute force. But there are less crude methods that exploit the inevitable uncertainties surrounding any issue and steer the argument in a favored direction with sophistry, spin-doctoring, and the other arts of persuasion.
Rationality: What It Is, Why It Seems Scarce, Why It Matters
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