The reality is that consumer capitalism is awesome—but only if we bend it to our will, instead of the other way around. In practice, this is not a fair fight. We’re naked apes parachuted into an alien environment we weren't designed for, up against not only the best scientists, marketers, and billion-dollar corporations, but the DNA coiled through every cell in our body. The principle of momentum means we only have to make a few false moves before we’re locked into a path that’s increasingly difficult to escape from.
