“They’re doing research, Dwayne, on what they call retinal discharge. They secretly photograph women in supermarkets. They have sensitive cameras hidden on the shelves that record excitations of the inner eye, motions of the eye far more subtle and telling than a simple blink, and it seems that women go completely crazy eyeballwise when they see certain colors, packages and designs. These are orgasms, basically, of the eye, the brain and the nervous system. How do we use this research? Simple. We correlate high discharge events with the particular items that caused them and then we design our
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