As with Weight Watchers, Let’s Move! was bolstered by corporate food producers with a stake in maintaining a status quo that bolstered sales of their products. Companies like Coca-Cola, Pepsi, Hershey’s, Kraft, and Kellogg’s signed on to the First Lady’s “healthy weight commitment” as part of the Let’s Move! campaign, agreeing to reformulate their foods to become “healthier”—that is, less caloric. Ultimately, many of those changed foods only resulted in minor calorie reductions (ten or twenty calories per portion) and offered corporations a new marketing platform that appeared to give their
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