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For a store serving the overeducated and underpaid, Joe brought in the undereducated, and offered to overpay them; this allowed him to carefully select a certain type of employee for central management: extremely intelligent but never clever; generalists who liked hard labor; strivers who wore their enthusiasm the way Joe wore his Hussong’s Cantina T-shirt, just under cover, but blaring out.
that liberty and freedom are deeply related to loneliness and isolation.
“Eyes are the window to the soul. The phone is the window to the wallet.”

