The mindset of Inner Excellence is this: I compete to raise the level of excellence in my life, to learn and grow, in order to raise it in others. We don’t pursue peak performance for the trophy or adoration, but to discover something within us and experience something we’ve never experienced before. We compete for the competition itself, to fully experience the moment and feel fully alive. We do this to help others—including our opponents—do the same thing, so we can all learn and grow and raise the level of excellence in our lives. We crave adversity and challenges as a means of seeing the
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