The Book of Ichigo Ichie: The Art of Making the Most of Every Moment, the Japanese Way

by Héctor García

The meaning of ichigo ichie is something like this: What we are experiencing right now will never happen again. And therefore, we must value each moment like a beautiful treasure.

Ichigo ichie can be translated as “Once, a meeting” and also as “In this moment, an opportunity.” What this means to tell us is that each meeting, everything we experience, is a unique treasure that will never be repeated in the same way again. So if we let it slip away without enjoying it, the moment will be lost forever.