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Jamie

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Comedy skits performed onstage at Second City in Chicago have gone from fifteen minutes to five minutes. Acutely aware of their audiences’ diminished attention spans, directors told me they have to keep the action moving at a rapid clip as well as provide more active (moving, flashing, rotating) lighting. There is no thought of letting a joke slowly build to a big payoff. Directors and performers said people would be checking their phones before actors could arrive at the punch line.
You're Not Listening: What You're Missing and Why It Matters
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