Mindf*ck: Cambridge Analytica and the Plot to Break America

by Christopher Wylie

Ongoing jokes and memes would be shared about resisting their life sentences and waging a Beta Rebellion or Beta Uprising to fight for the redistribution of sex for the betas. But lurking behind the strange humor was the rage of a life of rejection. In scrolling through these narratives of victimhood, my mind turned back to the narratives of extreme jihadist recruitment media, with the same naïve romanticism of oppressed men breaking the shackles of a vapid society to transform themselves into glorified heroes of rebellion. Likewise, these incels were perversely attracted to society’s “winners,” like Donald Trump and Milo Yiannopoulos, who in their warped view represented the epitome of the same hypercompetitive alphas who brutalized them, to lead the charge. Many of these seething young men were ready to burn society to the ground. Bannon sought to give them an outlet via Breitbart, but his ambition didn’t stop there. He saw these young men as the early recruits in his future insurgency.