And it’s paid off. Their clothes and sunscreen are free, as long as they mention the brands who provide it in a post. Also free are their hotels, transportation, and meals—often sponsored by a tourism board or travel agency. Brands pay travel influencers a per-post rate of about $1,000 per 100,000 followers, they said. But they make the most money off their Lightroom preset filters. Before the train incident, they were making upward of $300,000 per month just selling those via a link in their Instagram bio, Hocke said. He expects revenue to rise with follower count.
