Before long, National Airlines replaced the ‘Fly me’ ad, this time using one with a more Heraclitus-like tone: ‘We’ll fly you like you’ve never been flown before.’ Aviation regulations would dictate otherwise. Commercial flight has never been a playground for mavericks, no matter how droll the in-flight announcements can get. What’s going to happen is that they’re going to fly you in the exact same way as before, with as few variations as possible. If your flight is from Luton to Corfu, there’s one way it’s going to pan out – i.e. you get on the plane, the plane takes off, the plane lands your
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