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Why, we have just begun to commence to get ready to find out about electricity. This scheme of combustion to get power makes me sick to think of—it is so wasteful. . . . You see, we should utilize natural forces and thus get all of our power. Sunshine is a form of energy, and the winds and the tides are manifestations of energy. Do we use them? Oh no! We burn up wood and coal, as renters burn up the front fence for fuel. We live like squatters, not as if we owned the property. —Thomas Edison, 1910
Two main options were discussed: efficiency-oriented versus growth-oriented pricing (Yakubovich et al. 2005). The efficiency system aimed to make maximum use of existing infrastructure by charging customers not only for the amount they consumed but also for the time of day they used it.

