Any group adopts wrong ideas at times, and these ideas require forceful public repudiation. But if you want to call bullshit, it is important to do so responsibly, appropriately, and respectfully. This is not an oxymoron. We the authors do this for each other on a daily basis. We understand that the proper target of calling bullshit is an idea, not a person. We realize that we will sometimes be on the producing end of bullshit. We’ve learned to accept and acknowledge our mistakes with a modicum of grace when bullshit is called on us. Spotting bullshit is a private activity. Calling bullshit is
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