The Unfair Advantage: How You Already Have What It Takes to Succeed

by Ash Ali

I’m more convinced than ever of the fact that the path to success is not just self-discipline, belief and hard work.

Success in the startup world is not simply awarded to the hardest workers. It is awarded to those who develop and use their Unfair Advantages.

An unfair advantage is a competitive upper hand, and your set of unfair advantages is unique to you. It’s more than just a unique selling point, it’s a fundamental leg-up over the competition, and sometimes it’s not one that is ‘earned’ or worked for.

When we first meet a company or business seeking investment, we’re simply judging the people. Ideally, we want to assess the team, its tech and any momentum the company has. But since we invest so early, we almost never find all three. Often the only thing we have to gauge is the team ‒ the founders.

After all, most startups fail not because they can’t build a product, but because they can’t get enough customers and/or users.

After reading this book, you’ll walk away with: 1. A strong understanding of what an Unfair Advantage is for both an individual and a startup. 2. An understanding of how to find and use your own Unfair Advantages to succeed in business. 3. The Startup Quick-Start Guide ‒ to get you going with a really solid foundation on this crazy journey.

‘It’s not about working harder. It’s about working the system.’

we simply mean that it’s not about working harder, it’s about working smarter to succeed.

‘It’s not about working harder. It’s about working the system.’ Working hard without working smart is useless.

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