First, I found that the ultra-wealthy do, in a general sense, view greed and elite affluence as morally unsteady, and they sense this criticism from society, but their perception of this criticism and their feelings of guilt are vague and impersonal. Second, they address these criticisms, and reconcile any shallow sense of guilt, by transforming themselves into “normal” people with normal friends, as we saw in detail last chapter. But, third, despite their best intentions, this only creates a veneer—a candy-coated shell—that covers over the deeper criticisms that exist, blocking them from
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