As I will show, this is a complex process whereby the ultra-wealthy attempt to reconcile their great fortunes with the associated social stigmas of greed, elitism, and savage ambition, which place them at a social and moral distance from normal people. To bridge this gap, they attempt to have their cake and eat it too, by both remaining ultra-wealthy and striving to attain the honorable attributes they associate with normal people, such as authenticity, simplicity, contentment, purity, tranquility, and closeness to nature.
