Alan Hirsch explained his experience with building a megachurch in Australia: “If you have to use marketing and the lures of entertainment to attract people, then you will have to keep them there on the [same] principle because that is what people buy in to.… Win them with entertainment, and you have to keep them there by entertaining them. For a whole lot of reasons, this commitment seems to get harder year after year. We end up creating a whip for our own backs.”
