no longer thinking about cigarettes and can’t believe how effective the magic medicine has been. The injections and pills of course were fakes – the injection was saline and the pills contained only icing sugar. The dramatic transformations of the volunteers came about because they gave themselves permission to act differently. The idea of this drug coursing through their veins was enough to make them change their stories about who they were: ‘I am no longer the person with this problem, because a new medicine is solving that for me.’
