Jon Douglas

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Takeaways for Managers When considering organizational change, take a customer-centric approach with your colleagues. What are their goals? What value can you offer to them in order to get them to “buy” the change you are selling? Frame organizational change initiatives in terms of outcomes. What are the new behaviors you want to create in the organization? What will people be doing differently when your change program is successful? Changing people’s behavior is hard, and not easy to predict or plan on paper. Instead, take an action-oriented approach: experiment your way forward to make ...more
Outcomes Over Output: Why customer behavior is the key metric for business success
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