Takeaways for Managers You can manage a team by telling them what to make: that’s called managing outputs. It’s a problem, because features don’t always deliver value. You can manage a team by asking them to create some high-level value, like growing revenue. That’s called managing impact. It’s a problem because it’s not specific enough. What you want is to manage with outcomes: ask teams to create a specific customer behavior that drives business results. That allows them to find the right solution, and keeps them focused on delivering value. For our purposes, an outcome is “a change in
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