Dale Alleshouse
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The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data, by Gene Kim

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team names help create an identity for the entire group, not just for individuals, and they reinforce the notion that team goals are more important than individual goals.
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The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data
The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data
by Gene Kim
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