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Rudro Mukherjee
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How Brands Grow: What Marketers Don't Know, by Byron Sharp

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So, will a temporary price promotion have negative after-effects for a brand? The answer is no, but repetitively doing it may have negative after-effects.
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How Brands Grow: What Marketers Don't Know
How Brands Grow: What Marketers Don't Know
by Byron Sharp
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