In one sense there is nothing remarkable in observing that capitalists would prefer individuals who agree to work and consume in ways that most advantage capital. We need only to consider the ravages of the subprime mortgage industry that helped trigger the great financial crisis of 2008 or the daily insults to human autonomy at the hands of countless industries from airlines to insurance for plentiful examples of this plain fact. However, it would be dangerous to nurse the notion that today’s surveillance capitalists simply represent more of the same. This structural requirement of economies
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