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There is no end of history; each generation must assert its will and imagination as new threats require us to retry the case in every age.
As Schmidt told the New York Times, “You need to win, but you are better off winning softly.”78 The scientific and material complexity that supported the capture and analysis of behavioral surplus also enabled the hiding strategy, an invisibility cloak over the whole operation.
Both Google and Facebook currently lead aggressive state-level lobbying campaigns aimed at repelling or weakening statutes to regulate biometric data and protect privacy. As one report put it, “They want your body.”
Finally, I want to underscore that although it may be possible to imagine something like the “internet of things” without surveillance capitalism, it is impossible to imagine surveillance capitalism without something like the “internet of things.”
the essential questions: Who knows? Who decides? Who decides who decides?
If democracy is to be replenished in the coming decades, it is up to us to rekindle the sense of outrage and loss over what is being taken from us. In this I do not mean only our “personal information.” What is at stake here is the human expectation of sovereignty over one’s own life and authorship of one’s own experience. What is at stake is the inward experience from which we form the will to will and the public spaces to act on that will.
