Mark Lennox

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We’re firm believers that solving a problem can’t happen until you understand the problem. That generally means talking to the people who are having the problem. Once we understand it, we’ll come up with a few solutions, then evaluate them based on whether the people having the problem can use the thing we made to make the problem go away.
Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It
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