Mark Lennox

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The second question we ask all of our clients after “why are you making this?” is “how does this make money?” Turns out that helping them answer that question is an important design problem as well. If you don’t have a clear answer from the get go, you’ll eventually find yourself in a dilemma where you’re short on cash and looking around for what’s valuable. That answer is usually what your users’ hold most dear: their private information. I don’t care what it says in your terms of service, that’s some unethical shady shit.
Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It
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