SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

Using the comments and concerns you discovered in Phase 1, brainstorm a HVCO you can produce to answer the questions keeping your ideal customer up at night. Choose your best idea and create a solid High-Value Content Offer (a free report, video or cheat sheet, etc.) that gets your dream buyer to raise their hands and identify themselves as being interested in what you’re selling. The content and title of this HVCO should address the #1 most common ‘hair on fire’ question or concern your market is having and that kept coming up from your research. The HVCO should be positioned to solve that problem or answer that question. Ensure your copy contains a bold headline and a strong call to action. Speak to your audience in the same language as the questions they’re asking. Don’t be afraid to directly address how your products and services fill the gap.