concert pitch. If you’re running a YouTube ad that’s viewed by 200,000 people, that’s 200,000 chances to give your best sales pitch. It’s 200,000 separate prospects all seeing and hearing your ad via one-on-one communication. Think about it this way – if you had a chance to make a 60-second sales pitch 80,000 times to 80,000 prospects, what would you say to them during those 60 seconds to give the most compelling information, build the most desire, make the best case, and reduce the risk for them to take the next step? What would you say? If you were right there in person, in front of your
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