‘OK. Bohemia, 1265. Belgium, 1366 and Munich, 1385. As you can see, not the most obvious choices, but areas which, we feel, would benefit from a rigorous and thorough examination into the –’ I said, flatly, ‘Bohemia, 1265. King Otakar sets up the new town of Budweis and grants them a license to brew. 1366, the Stella Artois brewery is founded, and 1383 is, I believe, a very important date for lovers of Lowenbrau everywhere.’

