The Misinformation Age: How False Beliefs Spread

by Cailin O'Connor

The papal endorsement was the biggest “fake news” story of the election cycle, but it was hardly an outlier. An analysis by Craig Silverman at BuzzFeed News found that the top twenty fake news stories in the three months before the election were shared or liked a total of 8.7 million times on Facebook. Over the same period, the top twenty news stories from reputable sources got only 7.3 million Facebook shares or likes. In another study, economists Hunt Allcott at New York University and Matthew Gentzkow at Stanford compiled a database of 115 pro-Trump and 41 pro-Clinton fake news stories that, together, were shared 38 million times in the weeks before the election. These shares, they estimated, led to hundreds of millions of click-throughs. They also produced a list of fake news sites that, together, had 159 million visits between October 8 and November 8.