studied marketing for four years, as part of an undergraduate degree in business. At the time I remember reading how each of us is exposed, on average, to around three thousand adverts every day – in shops, magazines and newspapers, on billboards, vans, radio and television. That was between 1996 and 2002, before the internet copy-and-pasted itself into every nook and cranny of our lives. I can only imagine what the figure might be in the digital age.
