Seeing that advert felt strange, like a jolt. I can hardly complain, considering that my current exposure to advertising is tiny in comparison. Yet, as it drove past, its abruptness and overconfidence contrasted starkly with the woods behind it. If it didn’t need permission to expose my mind to irresponsible, sexed-up marketing for an unhealthy, addictive product, does that mean I don’t need permission to put an axe through the advert the next time it drives by? My mind is private property too – perhaps the most private of property.
