Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar

by Allison Maslan

“It lies between the pit of man’s fears and the summit of his knowledge.” There was nothing in the dark that wasn’t there when the lights were on. —Rod Serling, screenwriter, playwright, and narrator of The Twilight Zone

What truly gets a start-up off the ground and flying are sales, sales, and more sales; the revenue model; the people; the product/service creation; cost-efficient, high ROI (return on investment) marketing; and the bare-bones systems that are just enough to bring in some revenue.