Developers are more likely to trust people to whom they can relate, so to expand your reach you need a team that includes people with diverse backgrounds: languages, backgrounds, countries of origin, ethnicities, genders; as well as different programming languages, preferred IDEs, and industry experience. Presenting a diverse team as the public face of your engineering efforts may even help inspire a greater diversity in the industry — a win for everyone — so it’s worth trying to create a team with even greater diversity than the company (and industry) that they represent.
